Work
Jeffrey Lai

Identity
Lilly Pulitzer
Rebranding

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I worked with the agency AR on a re-branding proposal for fashion company Lilly Pulitzer. Known for a confident and playful attitude shown through bright colors and patterns, Lilly Pulitzer asked for a proposal on updating their identity.
I worked on revisiting the logotype, a new monogram, packaging proposals and a brand manifesto book. None were used.