Work
Jeffrey Lai

On-Air Branding
Nick At Nite

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Nick-At-Nite occupies the 9pm to 6am time slot of the Nickelodeon channel. It consists largely of syndicated sit-coms that have been off-air for 10 years. While the shows change every year or so, the branding hasn't budged. I worked on unifying Nick At Nite to the rest of the Nickelodeon brands. The shows are represented by illustrations of their iconic characters and so don't require an introduction. With Aaron McDannell